
5 Ws and H

Insights


What surprised us!




Refined Problem Statements

Primary Problem Statement
How might we help Neha in saving efficiently for her set goals even
though she only receives a small allowance and regrets spending
impulsively.
What are we “really” helping Neha with!

Post Ideation - Difficulty vs Impact Graph

So how does this all work?

Information Architecture

Userflows
Onboarding flow

Creating a goal

Adding a new rule to a goal

Editing a saving rule

Wireframes







UI Explorations

UI Design

Final Prototype

Feedback

What can be improved?

Thank you